Thursday, February 7, 2008

Real Estate Agents

With every burgeoning real estate market comes a high number of real estate agents. Knowing which of these realtors to select is may just seem like yet another decision in the home buying process, but it is also one of the most critical ones you will make.

Every real estate market has good realtors representing their properties but we prefer great real estate agents who showcase only the properties that you really wish to see. Through our wide ranging search, we have selected the best real estate agents in each of the regions you will see. When you select one of the real estate agents on our site, you will be safe in the knowledge that your service will be one of absolute professionalism.

Our real estate agents pride themselves on many things; in-depth knowledge of their chosen region, proven track records in the competitive world of realty and a professional acumen which makes them stand out of the realtor crowd. Showcasing homes is the business of realtors the world over but, as with any business, there will be those who consider it a passion to be the best real estate agent in the region.

Homes for sale can often look the same, but one of the very best real estate agents will exhibit each and every property in a light that will make it look like a real home. Select from our long list of realtors and that is the kind of service you can expect. Real estate is a competitive business and realtors have to ensure the very highest standards of customer service to compliment the quality of the homes for sale.

After making the decision to buy or indeed sell a home, selecting a real estate agent is next. Making that easier for you is what we want and what we know we can deliver.

Real Estate Investment

Real estate is bought and sold the world over. Day in, day out, people buy all types, styles and sizes of different real estate for all kinds of reasons. Some real estate is sold to residential buyers, other real estate is sold for commercial premises. Even in the world of residential real estate, the reasons for buying a home are varied.

Buying a new home is often the single largest financial commitment people ever make. When you buy a new property, that piece of real estate becomes both an investment as well as your home. From condos to cottages, comfortable family homes to extravagant mansions, real estate ranges in price as much as it does in style and quality.

Look at any particular real estate market and you will find homes for sale to suit each and every need and properties which cater to all manner of tastes. For some, buying real estate is a luxury, such as a second home. Real estate can be a very lucrative market if you buy the right property and secure a good price. Buying and selling real estate is a business to so many but to others, it can seem like a minefield.

When it comes to buying or selling real estate, there are several factors which can make or break your experience. There are so many homes for sale in so many real estate markets that the first task is to find what you are looking for. Finding the right piece of real estate is the first step to securing your new home. Making sure that you select the best real estate agent in your area is also important. From browsing to buying, the ultra-competitive world of real estate continues to grow.

Investing, buying a family home, treating yourself to a second home or for any other reason, when you invest in real estate you are making a serious choice. With more properties, more and more realtors and an ever expanding home-buying market, your choices when it comes to real estate are endless.

For Real Estate Buyers

People buy real estate for many reasons. Relocation for work, moving to a bigger property or even investing in home as a holiday property, the real estate market attracts many different needs and all manner of real estate buyers. The decision to buy a home, whatever the reason, is a big one.

Financially and in general, the decision to buy real estate is something which needs to be complimented by the very best advice, assistance and professional service from a well respected realtor. Assisting people in buying real estate is a real passion for the best real estate agents, whatever the type of home or property.

For the real estate buyer, a professional commitment to securing the property they want and ensuring a smooth home buying process is what they are looking for. As a client looking to buy a home and enter the real estate market, nothing less than the finest realtors can assist you to a hassle-free purchase. Each of the realtors you will find through our listings have the very highest professional real estate credentials. Buying a home is something they are committed to and ensuring the right home for each and every client is what they consider success.

Everyone who decides to buy real estate is making both an investment and a lifestyle choice. Each property offers different qualities, each home buyer has different requirements for their perfect home or residence. Securing the right home and a financial arrangement tailor-made to ensure your fiscal security can all be accomplished with the right type of advice. For this and many other reasons, when you buy a home, you should make sure that your real estate agent is up to the task.

With so many realtors available, the options can seem endless. That is why we have listed only the very best real estate agents, each with a professional history to be proud of in the world of buying real estate. If you are ready to buy, you are ready to select one of the realtors we are proud to offer. Buying a home can be a wonderful experience if you are given the best guidance by a top class real estate agent.

Saturday, February 2, 2008

A Marketing Plan - The Thing That Makes Deals Happen!

You’re a Real Estate Entrepreneur or Investor, and you’re out there in the market place looking for deals. I have a question for you.

Are you doing a bit of advertising and just hoping that a deal will fall in your lap, or are you operating in a way that makes certain it will happen. If you don’t have a process for making sure deals happen, you don’t yet understand the importance of having a marketing plan.

The sad fact is that even after all their training, less than one percent of all real estate entrepreneurs and investors actually have a marketing plan. Even though it’s very simple, don’t underestimate its power.

The Most Important Thing About Marketing is to Have a Marketing Plan!
  1. It’s a concrete result you put out for your mind to seize on and strive to achieve.
  2. It allows you to clarify exactly what you want to achieve in the coming 30 days.
  3. It allows you map out the activities needed to achieve that plan.
  4. It allows you to plan in advance to delegate off the lower paying activities, so you don’t end up doing them.
  5. It allows you set time deadlines, to hold others accountable so everything gets DONE!
  6. It results in you being free to concentrate on your highest payoff activity: Making Offers on Great Deals!
  7. You have a business that operates consciously, not by accident.
More people fail in real estate because they simply do not have a plan or goals. You should have a detailed marketing plan of what you want to accomplish and how you are going to accomplish it.

And, don’t be vague, either. Things like, I want to make more money than I can ever spend, and I want to be rich, and I want to make $10,000 a month, are not plans. They are too vague, and they won’t help you get there. Be as specific as you can possibly be.

In planning for monthly revenue, try to put your money goals in cash income, not gross revenue. I know gross revenue is what you’re used to thinking in, but cash is obviously more important. It’s what you take to the bank, and it’s what pays bills.

First, examine your current numbers. More than 80 percent of all real estate entrepreneurs know how many houses they are buying each month, but they don’t know where those houses came from and how many leads they had to process to develop them into the single deal. And, this is a deadly sin.

You Simply Must Know How You Are Currently Doing

You should know:
  1. The total leads that call each month (each week is more manageable),
  2. Where those leads come from,
  3. How many “qualified” seller prospects (i.e. those that you are willing to invest follow-up in if they don’t sell now; they have motivation, you are interested in the house.) you get each
  4. month,
  5. The ratio of total to qualified,
  6. The number of deals you close,
  7. The ratio of closed deals to qualified leads – for each lead source
  8. How much you make from each seller,
  9. How much it cost you to acquire a new seller.
With this information you can look at your current resources, look ahead, and then plan out what you want to have happen. The number of deals you want to do, the amount of money you want to make.

For example, let’s say you are bringing in around $10,000 a month and your average deal gives you $5,000. Yes, I know that’s low, but for the sake of example. That’s two deals a month. These are cash proceeds and after expenses you net 50 percent of your gross or $5,000 a month. And let’s say that you want to double your net income next month.

You will have to get twice as many deals to double your business. Goal? Four deals a month, or one a week.

Let’s say you currently get one deal a month from a classified ad, and one deal a month for mailing expired listings. But, you get ten qualified calls a month from his classified ad and 10 qualified prospects calling a month as a result of mailing expired listings. So, you currently close ten percent of your prospects.

First, you can improve on this situation by improving that twenty percent closing ratio. By improving your closing ratio by things like more precise targeting, the present lead-flow would stay the same, you’ll get your same twenty real prospects and achieve your goal of doing four deals next month.

But assuming that’s not something you have control over right now, the other way to double your income in the next month is to double the number of qualified prospects you talk to and make offers to. So instead of getting 20 qualified leads to call, you would need 40.

Your plan to get forty qualified prospects would need 10 to come from expired listing mailings, 16 to come from flyers in target neighborhoods, 4 from business cards handed out everywhere, 6 to come from signs placed in the ground at high traffic count intersections, 10 to com from classified ads that drive people to the website. Total: 46 prospects. Cool! That’s six to spare.

With this number of leads coming in you have what is needed closed four deals and reach your goal of doubling your net income. Actually, it’s more than doubling because your fixed expenses don’t increase with the income.

You should have a monthly plan. Schedule thirty or forty minutes out of one day to make up your monthly plan and see how you did last month. Schedule this time and keep to it. Don’t do any work or take any calls during this time. Keep it strictly for planning. If you do this and you allow yourself to get into the whole spirit of planning, and making things happen on purpose, you will easily double your income in twelve months.

Your Monthly Plan Should Include The Following
1) A goal for total net income.
2) A goal for number of deals signed up
3) A goal for number of appointments made.
4) A goal for number of qualified, interested sellers.
5) A goal for total number of leads.
6) Average net income from each deal.
7) The number of prospects you have to generate to reach your goal.

A detailed plan to generate the number of prospects you need. Your plan doesn’t have to be typed out or put into a computer. It can be handwritten on paper. It doesn’t have to be pretty.

Scratch pad plans are good enough. The important part is that you do a plan every single week and keep on top of things.

This is a simple thing to do, but it is just as easy to not do. Blowing it off is the equivalent of you absolving yourself of responsibility for your business. On the other hand, taking the time to think through your goals each month, both for income, and marketing activity, then committing them to paper will make things start happening by plan and put you in control of your business.